Payson Fence's ad on an AdSync screen — clear brand, single message, actionable QR code. This is what optimized in-store creative looks like in practice.
Every AdSync campaign includes a creative review before your ad goes live. We check that your ad is optimized for in-store display, flag anything that won't translate well to screen, and give you clear guidance on what to adjust — so your campaign works from day one.
Payson Fence's ad on an AdSync screen — clear brand, single message, actionable QR code. This is what optimized in-store creative looks like in practice.
A great screen placement with a mediocre ad is a missed opportunity. In-store advertising works through repeated impressions — your ad needs to make a strong, memorable impression each time someone sees it, because the viewer is glancing at it passively from across the room for a few seconds at a time.
The design rules for in-store screens are different from what works in print, on social media, or in a Google Display Ad. Text that looks readable on a computer monitor can be impossible to read from 12 feet away. An ad that looks busy on a desktop screen becomes visual noise on a large display. Elements that work for online creative — detailed copy, multiple CTAs, small logos — often fail entirely in a physical space.
That's why we review every advertiser's creative before any campaign goes live.
The most common creative mistake: trying to say too much. An in-store ad has one job — make your business name familiar and memorable. Every element that doesn't serve that goal is working against it.
We verify that all text elements are legible at typical viewing distances (10–15 feet) and that contrast ratios are sufficient for in-store display conditions.
We confirm your file is the correct dimensions and format for our screens (1920×1080px, 16:9 landscape). Portrait-orientation ads or incorrect resolutions are flagged before they cause issues.
We check whether the ad communicates its core message in 3–5 seconds — the realistic window for a passive viewer's attention. If it's trying to say too much, we'll flag what to cut.
Your business name and logo should be the most memorable elements of the ad. We check that they're positioned and sized to stand out — not buried in a corner or competing with body copy.
We check that there's a clear, actionable next step — phone number, website, QR code — and that it's large enough to actually use from a few feet away.
If anything needs adjustment, we give you specific, actionable feedback — not vague suggestions. Most changes take under an hour to implement in Canva or any design tool.
When creating your ad, use these specifications:
| Spec | Requirement |
|---|---|
| Dimensions | 1920 × 1080 pixels (Full HD) |
| Orientation | Landscape (16:9) — portrait ads will not display correctly |
| File format | JPG or PNG for static images; MP4 for video |
| File size | Under 10 MB recommended for fast loading |
| Color profile | RGB (not CMYK — CMYK is for print and will look washed out on screen) |
| Safe zone | Keep important content within the inner 90% of the canvas to avoid edge cutoff |
| Text minimum | Body text should be at least 48pt equivalent at full resolution to be readable at distance |
Many of our advertisers come to us without a screen-ready design — and that's fine. Here's the path we recommend:
For a detailed walkthrough of design best practices, read our blog guide: How to Design a Digital Signage Ad That Gets Noticed (and Gets Results).
Book a strategy call and bring your ad — or tell us you don't have one yet. We'll give you honest feedback and a clear path to a campaign-ready design.